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The Best Shopify Apps for Growing E-Commerce Brands

You don’t have to be in the e-commerce business to know that Shopify is a big deal — after all, there’s a reason they’re one of the leading e-commerce platforms on the market today. But one of the best things about Shopify is the opportunity to customize your store with add-on features and give your sales a serious boost. But how do you know which apps are best suited for your Shopify business?  

In this article, we’ll share our recommendations for some of the best apps Shopify has to offer so you can take your online store to the next level.  

The Best Shopify Apps & Why You Need Them 

  • Make the Most of Your Shopify Store with Apps & Add-ons (The Right Way) 
  • Marketing 
  • Subscriptions 
  • Data & Reporting 
  • Upselling & Cross-Selling More Products 
  • Brand Discoverability 
  • Social Proof & Product Reviews 
  • Customer Loyalty 
  • Global Commerce 
  • Shipping & Logistics 

Make the Most of Your Shopify Store with Apps and Add-ons (The Right Way) 

There’s no doubt about it: e-commerce is a super competitive world — which means you not only need the right tools to make your store stand out, you’ve also got to make sure those tools deliver a solid return on investment. Here’s how to make sure the apps you invest in don’t turn out to be a flop: 

  • Don’t be afraid to give free apps a shot. There are some surprisingly powerful apps that you can get at literal rock-bottom prices. 
  • Take advantage of free trials before you commit. And while you’re in the trial period, make sure you get a good feel for how it works. 
  • Don’t bite off more than you can chew. Even easy-to-use apps can have a learning curve — and if you add too many at once, odds are you won’t successfully optimize them. 
  • Count the cost carefully. Paid add-ons can add up in a flash. If cash flow issues are making things a bit squirrelly, make sure you’re reviewing your add-ons on a quarterly basis so you can cut anything that’s no longer needed. 
  • Measure your results. Trust your data, not your gut. Another reason to take add-ons one at a time — if you change too many things, you may not know what’s really responsible for any improvements (and end up paying for things that aren’t actually doing anything for you).  

Note: This list excludes the apps that Shopify has created to help sellers. These are external applications, created by third-party companies. 

Best Shopify Apps: Marketing 

From email to affiliates, SMS to social, these Shopify marketing apps have you covered!  


Privy brings you a suite of tools for marketing your online store, including customizable pop-ups and banners, embedded email forms, A/B testing, follow-up emails, and more. With over 26,000 reviews and rated at 4.6 stars, Shopify sellers are big fans of this customer engagement app. 

Pricing: Free plan available (limited features). 15-day free trial. Paid plans vary from $24-$45 depending on what you’re looking for from the tool. 


Similar to Privy, Omnisend supports your email and SMS marketing efforts with a drag-and-drop email builder, robust segmentation capabilities, and pre-built automations. This app was built specifically with Shopify sellers in mind, so you know it’s optimized for the platform. The bonus? Omnisend offers 24/7 customer service for sellers, even those on a free plan. 

Pricing: Free trial available. Paid plans start at $16 per month.  

UpPromote Affiliate Marketing 

UpPromote (formerly Secommapp) helps merchants get started with affiliate marketing, build and manage ambassador teams, and track affiliate performance. This app is seamless for sellers and affiliates alike. The tool is beginner-friendly, but can lack some desired features in the lower tier plans. 

Pricing: Free plan available. 14-day free trial. Paid plans start at $29.99 per month, and all paid plans offer savings (17%) for purchasing an annual plan. 

SMSBump (Yotpo) 

You’ll see a few different Yotpo tools on our list. SMSBump provides both SMS and email messaging to grow your audience and keep them engaged. Hyper-target your campaigns to interact with customers (or even abandoned carts) at just the right time. 

Pricing: Free plan available, and paid plans start at $19 per month. Additional charges for SMS messages sent (but bonus free emails every month). 

Honorable Mentions 

Keep in mind that we haven’t mentioned any social media apps in this list. We highly recommend taking advantage of Shopify’s native apps and plugins for all of your active social media platforms.  

Best Shopify Apps: Subscriptions 

When you need to manage subscriptions (or other recurring payments) in your online store, these Shopify apps will help get the job done.  


PayWhirl makes it easy to create and manage recurring payments — whether you’re selling subscriptions or offering payment plans. PayWhirl was built specifically for Shopify websites and also includes free migration from some competitors.  

Pricing: Free plan available, and paid plans starting at $9 per month. All plans also incur transaction fees, ranging from 0.75% to 3%.  


Recharge targets all things LTV (lifetime value) of your customers. From subscriptions to loyalty programs to bundles, this app does it all to improve the customer experience and keep your buyers around longer. 

Pricing: After a free 30-day trial, plans start at $99 per month. Each transaction also incurs a flat rate fee ($0.19) and an additional percentage fee.  

Best Shopify Apps: Data & Reporting 

With better data, you can make better business decisions — and these apps will give you all the insight you need to take your store to the next level!  


BeProfit from Become is the ultimate in tracking e-commerce business metrics, with an accurate profit calculator, reporting charts, custom reports, and amazing data insights. This app can work beyond your Shopify store, pulling in analytics from ad platforms, expenses, etc. BeProfit also includes UTM tracking for optimizing your business and campaigns. 

Pricing: 14-day free trial. Free plan available (very limited). Paid plans start at $99 per month, with 20% savings for purchasing an annual plan.  

Report Pundit 

Report Pundit helps you stay on top of your Shopify data with custom-built or pre-designed reports and dashboards — and can even connect data from multiple stores. From transactions to cart attributes to tax data, you can also export any report to a variety of file types. 

Pricing: Free plan available, and paid plans start at $9 per month and are based on your Shopify subscription level. 


Peek! (formerly called “Replay”) is the way to get better insight to user behavior across your website. You can see data for browser and session length, and also create surveys built-in to the checkout process, all with the goal of improving the overall user experience. 

Pricing: Free plan available. Paid plan starts at $29 per month with the possibility for additional charges based on monthly unique visitors. 

Honorable Mentions: 

Best Shopify Apps: Upselling & Cross-Selling More Products 

If you’re not upselling and cross-selling, you’re leaving 💰 on the table. These apps will help you make the most of every opportunity.  

ReConvert Post Purchase Upsell 

Utilize your checkout and thank you pages to sell more products! Easily implement one-click checkout after someone has purchased to increase AOV and boost customer retention down the road.  

Pricing: Free plan available. Paid plans start at $4.99 per month, after a free 30-day trial. 

Frequently Bought Together 

Inspired by Amazon, Frequently Bought Together allows shoppers to easily purchase related items to what’s already in their cart. Utilize AI-generated bundles or create your own pairings. This plugin leverages state-of-the-art code and an unbeatable AI algorithm to showcase related products that your customers can add to their cart in a single click.  

Pricing: After a free 30-day trial, the app is $9.99 per month for all users (no hidden fees). 

Candy Rack  

Candy Rack has earned the exclusive “Built for Shopify” badge. Boost sales and maximize average order volume with AI-powered one-click upsells, cross-sells, and related product bundles to your site at different points in the buying process.  

Pricing: After a 14-day free trial, pricing starts at $39.99 per month. There is a free plan available for trial and development stores. 

Honorable Mention: 

Best Shopify Apps: Brand Discoverability 

Search engine optimization is vital to making sure your online store — and products — reach the people who are looking for them. These apps make it easy to optimize your SEO! 

Avada SEO & Image Optimizer 

This app targets those key features Google (and other search engines) look for when rating a website’s quality: SEO, page speed, image load time, etc. Quality websites are likely to be ranked higher which means increased search engine discoverability. 

Pricing: Free plan available. After a 14-day free trial, paid plans start at $34.95 per month with a 17% discount if you purchase an annual plan.  


BOOSTER SEO is an all-in-one solution that promises to put your SEO on autopilot with weekly SEO Health Reports to help you make sure everything is in tip-top shape. While more expensive than some alternatives, this app is backed by 24/7 customer service and was created with Shopify in mind. 

Pricing: Free plan available. After a 7-day free trial, paid plans start at $39 per month. 

Honorable Mention: 

Best Shopify Apps: Social Proof & Reviews 

Customer reviews and social proof are some of the most powerful tools to help build your brand and drive sales — and these apps can help you out!  


Loox automates customer reviews for brands of any size to help boost trust, drive word-of-mouth and referrals, and increase customer retention and sales. You can sync your reviews to external platforms, expanding your reach and value beyond your own domain. 

Pricing: After a 14-day free trial, paid plans start at $9.99 per month. Look at pricing closely as it may vary based on order volume and added services.  


Stamped helps you capture and showcase high-impact customer-generated content including product reviews, photo and video reviews, community Q&A, and more. Create a shoppable Instagram gallery, and provide social proof of your quality products and business.  

Pricing: Free plan available. After a 7-day free trial, paid plans start at $23 per month. Purchase an annual plan and save 17% or more! 

Yotpo Product Reviews 

Yotpo helps shops of any size collect reviews, ratings, photos, and Q&A from customers so you can build a powerful brand community and accelerate your growth. Use these reviews with Google Shopping and boost your discoverability and social proof for shoppers all over the web. 

Pricing: Free plan available. Paid plans start at $15 per month.  

Best Shopify Apps: Customer Loyalty 

It is exponentially less expensive to retain a customer than it is to acquire a new one. 


Smile helps you build successful programs for rewards, referrals, and loyalty points to help engage your customers and grow your business. Allow shoppers to earn and redeem points for a variety of activities, with easy-to-use custom links and everything. 

Pricing: Free plan available (up to 200 orders). Paid plans start at $49 per month. Double check pricing plans as you could incur additional fees for larger order volume on top of the monthly rate. 


Growave does it all. From product reviews to loyalty programs to wish lists to referrals, this app does the work of a few so you can save time and money. Access real-time analytics and even use the same app for your business internationally. 

Pricing: Free plan available. After a 14-day free trial, paid plans start at $49 per month. 

Yotpo Loyalty & Rewards 

Yotpo aims to help you maximize the lifetime value of your customers with customized, on-brand loyalty programs that incentivize repeat purchases, referrals, social engagement, and more without the need for custom development. 

Pricing: Free plan available to stores doing less than 100 orders per month. Paid plans start at $199 per month. *Yotpo offers multiple different products and apps for Shopify. Discounts may be available for bundling. View the Yotpo website for additional pricing details.  

Honorable Mention: 

Best Shopify Apps: Global Commerce 

Get all the tools you need to reach international customers in their language and their currency.  


Let your customers shop in their preferred language with langify. Manually upload translations or translate pages automatically. You can even offer products in customers’ local currencies as well.  

Pricing: After a free 7-day trial, plans begin at $17.50 per month, with additional charges for automatic translation (where applicable). 


This plugin leverages the power of Google Translate to make your site multilingual automatically — with more than 100 languages to choose from. Actively edit automatic translations or order professional adjustments.   

Pricing: Free plan available. After a free 15-day trial, paid plans start at $9.99 per month. Additional discounts available for purchasing annual plans.  


Translate your entire store in under 5 minutes — including checkout, email notifications, and dynamic site content like pop-ups, reviews, and more. After a first-pass automatic translation, you can edit further to ensure things read properly to international buyers.  

Pricing: After a free 10-day trial, pricing will vary based on the number of languages and the number of translated words. A free plan is available, and paid plans begin at $15 per month. Additional discounts available for annual plans.  

BEST Currency Converter 

Display your store in local currency when you sell your products to international customers. Prices will convert automatically based on a customer’s location. This app also offers transparency into original prices of your store’s default currency.  

Pricing: Free plan available. After a free 30-day trial, paid plans start at $9.95 per month. 

Best Shopify Apps: Shipping & Logistics 


Ship more orders in less time with this app. ShipStation is designed to help you save money and make your logistics even easier. This app can sync orders from multiple different marketplaces and offer options with countless different carriers. 

Pricing: After a free 30-day trial, paid plans start at $9.99 per month. Plans based on the volume of orders shipped each month. Pricing may vary in other countries outside the United States. 


For sellers shipping primarily with USPS or UPS, PirateShip offers the least-expensive shipping rates! Pay as you ship, and print your labels from your office/garage/warehouse. Integrate directly with your Shopify account to mark orders as fulfilled when you ship. 

Pricing: Free. The app is free to use, and you only pay for the orders you ship. (AKA Great for early-stage sellers.) 


Selling through multiple marketplaces? Utilize Veeqo to ship orders for multiple channels at the lowest-negotiated rates with major carriers. You’ll also earn 5% cash back as “Veeqo Credits” (US only) to be used later.  

Pricing: Free. The app is free to use, and you only pay for the orders you ship. 

Work Smarter, Not Harder 

When you’re just getting your Shopify store up and running, it’s easy to fall into the misconception that you need to do everything on your own. It’s worth the investment to add these apps to your store to help with everyday tasks.  

As you’re starting, you may be in the market for a business checking account. As you’re scaling, you may find you’re in need of capital to achieve your goals. Wherever you are in your e-commerce journey, SellersFi has a solution for you. 


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