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Access Institutional-Grade eCommerce Credit

SellersFi partners with Innova Investments to expand access to professionally structured private credit opportunities backed by real eCommerce activity.


Together, we combine data-driven origination with institutional capital management, creating a scalable platform for qualified investors to participate in marketplace-enabled credit.

The SellersFi × Innova Partnership

SellersFi originates, underwrites, and services eCommerce credit using proprietary marketplace and cash-flow data.

 

Innova structures and manages the investment vehicles, providing governance, reporting, and capital markets expertise.

 

The result is a model built on alignment, transparency, and disciplined execution.

Community Access to Deal Flow

This is not a closed credit fund. Eligible investors gain access to:

A curated pipeline of eCommerce credit opportunities

Exposure to diversified merchants across global marketplaces

Ongoing visibility into portfolio performance and cash flows

We believe private credit works best as a shared ecosystem, connecting investors directly to the businesses powering digital commerce.

Inclusion by Design

SellersFi was built to serve high-quality eCommerce businesses often overlooked by traditional lenders.

 

Our investor platform reflects the same philosophy.

Through this partnership:

  • Capital reaches data-rich, underserved businesses
  • Investors participate in real-economy growth
  • Returns are generated through productive, transparent financing

Institutional Standards, Platform Transparency

Inclusion does not mean compromise.
Our framework emphasizes:

  • Data-driven underwriting
  • Continuous portfolio monitoring and servicing
  • Structured vehicles managed by Innova
  • Clear governance and investor reporting

Who This Is For

The SellersFi–Innova platform is designed for:

  • Family offices and qualified individual investors
  • Alternative asset allocators seeking private credit exposure

Participation is subject to eligibility and applicable regulations.

Inclusion by Design

SellersFi was built to serve high-quality eCommerce businesses often overlooked by traditional lenders.

 

Our investor platform reflects the same philosophy.

Through this partnership:

  • Capital reaches data-rich, underserved businesses
  • Investors participate in real-economy growth
  • Returns are generated through productive, transparent financing

Institutional Standards, Platform Transparency

Inclusion does not mean compromise.
Our framework emphasizes:

  • Data-driven underwriting
  • Continuous portfolio monitoring and servicing
  • Structured vehicles managed by Innova
  • Clear governance and investor reporting

Who This Is For

The SellersFi–Innova platform is
designed for:

  • Family offices and qualified individual investors
  • Alternative asset allocators seeking private credit exposure

Participation is subject to eligibility and applicable regulations.

Join the Investor Community

To learn more about investment opportunities through the SellersFi × Innova partnership.

Investments are offered through Innova-managed vehicles and are subject to eligibility requirements, offering documents, and applicable securities laws.

Working Capital

A tailored funding solution that set you up for unlimited success.

Inventory Solutions

Meet rising demand & free up cash flow with inventory financing.

CommercePay

Receive an advance of your sales and pay back a set percentage over time.

Daily Payout

Get up to 90% of your previous day’s Amazon sales so you’re always empowered and prepared to purchase for growth.

SellersFi

Working Capital

Line of Credit

Amazon Lending in Seller Central

Term Loan (Capital Loan)

Amazon Lending in Seller Central

Merchant Cash Advance

Amazon Lending in Seller Central