Thinking about selling online but not sure where to start? Amazon is the world’s largest online marketplace—and it’s not just for big brands. Whether you’re a small business or an established company looking to expand, selling on Amazon gives you access to millions of potential customers, a suite of helpful tools, and a name people already trust.
Let’s break down why Amazon is a smart move for your business, how to get started, and the features that can help you succeed.
Why Start Selling on Amazon?
Selling on Amazon isn’t just about listing products online. It’s about tapping into a global network that simplifies e-commerce so you can focus on growing your business. Here’s why sellers love it:
- Massive Reach: Access hundreds of millions of active customers across more than 180 countries.
- Built-in Trust: Leverage Amazon’s brand to give your products instant credibility.
- Growth Potential: Many small and medium businesses have scaled from side hustle to full-time operations on Amazon.
- Powerful Tools: From shipping logistics to marketing support, Amazon gives sellers the infrastructure to scale smoothly.
How to Get Started
Getting set up on Amazon is easier than you might think:
- Choose a Selling Plan
- Individual Plan: No monthly fee, just $0.99 per sale. Great for those testing the waters.
- Professional Plan: $39.99/month with access to advanced selling tools and analytics—ideal for businesses aiming to scale.
- Set Up Your Seller Account
Go to sellercentral.amazon.com and register. You’ll need:
- A business email or Amazon customer account
- Credit card
- Valid government ID
- Tax info
- Bank account for deposits
- List Your Products
Use Amazon’s step-by-step tools to create listings. If your product already exists on Amazon, you can add your offer to the existing listing.
Key Features and Benefits
Amazon provides powerful resources that help sellers grow, streamline operations, and improve customer satisfaction:
1. Fulfillment by Amazon (FBA)
Ship your inventory to Amazon’s warehouses, and they handle storage, packaging, shipping, and even customer service. It’s a game-changer for busy sellers.Also, Fulfillment by Amazon products are Prime-eligible, making them more appealing to customers.
2. Seller Central
Your control room. Manage listings, track orders, communicate with buyers, run ads, and access reports—all in one dashboard.
3. Advertising and Promotions
Use tools like:
- Sponsored Products: Ads that appear in search results.
- Coupons and Deals: Catch attention with discounts and lightning deals.
4. Amazon Brand Registry
Protect your intellectual property and discover programs like:
5. Amazon Global Selling
Reach international markets with ease using Amazon’s global fulfillment network.
6. Automated Pricing Tools
Stay competitive by letting Amazon update your pricing based on rules you set.
7. Customer Reviews and Feedback Management
Build brand trust and monitor customer sentiment to improve your listings and support.
8. Business Analytics
Leverage Amazon’s detailed data dashboards to make informed decisions around inventory, pricing, and marketing.
Prime Day = Prime Opportunity
Prime Day is one of Amazon’s biggest sales events of the year—think Black Friday in the middle of summer. It’s exclusively for Prime members, but the real winners? Sellers who are already on the platform.
When you sell on Amazon, you don’t just get year-round exposure—you get the chance to be part of events like Prime Day that bring in massive traffic and sales. Millions of shoppers log on specifically looking for deals and new products from businesses like yours.
Here’s What Makes Prime Day a Big Deal:
- Millions of Ready-to-Buy Customers
Prime members aren’t browsing—they’re buying, and each year Amazon announces record breaking sales. They trust Amazon and are primed (literally) for fast decisions.
- Sales Boost
Small and independent sellers see big spikes in visibility and conversions. In 2024, they sold more than 200 million items during the Prime Day event.
- Long-Term Impact
The exposure doesn’t stop after the event. Many sellers gain new followers, reviews, and repeat customers as a result.
- You Don’t Need Deep Discounts to Win
Of course, deals help—but even being listed and Prime-eligible during the event gets you in front of high-intent shoppers.
Access to Funding Opportunities
Here’s something many new sellers don’t realize—once you’re up and running in Seller Central, you may also qualify for funding directly through Amazon. As part of its ongoing support for small and medium businesses, Amazon offers financing solutions to help sellers manage cash flow, invest in inventory, or scale faster. This funding is available based on your sales performance and account health, and it’s all managed inside the Seller Central dashboard.
Even better, Amazon isn’t doing it alone. Through its seller funding program, Amazon connects you with trusted providers like SellersFi to deliver fast, flexible capital to eligible sellers. If you’ve been selling for a while and maintaining a strong track record, you might see funding offers from SellersFi right inside your Seller Central account. And if there’s no offer available at the moment, remember to check from time to time. While your business grows, new offers may become available to you.
This integration makes the process simpler—you’ll receive a funding proposal inside Seller Central if you’re eligible. From there, just click through to SellersFi’s page, where you can create an account and apply for funding. While approvals are still part of the process, it’s streamlined and built into your existing workflow. It’s a smart way to access capital and seize growth opportunities without slowing down your day-to-day operations.
From building inventory ahead of peak season to launching new products, many sellers use this funding to unlock bigger potential. It’s just another way Amazon helps you do more than just sell—it helps you grow with confidence.
Amazon’s AI: Smarter Selling at Scale
Artificial intelligence is proving its power in 2025, and e-commerce brands are using AI to increase their e-commerce success. When it comes to marketplaces, Amazon is doubling down on artificial intelligence—and sellers are seeing the benefits firsthand.
- AI-Powered Search & Recommendations: Amazon uses AI to show your products to the right shoppers at the right time. It’s not just keyword-based—it’s behavioral, contextual, and predictive.
- Smart Listing Tools: With generative AI, you can now auto-generate product descriptions, titles, and bullet points that are optimized for performance. Huge time-saver for busy sellers.
- Automated Customer Messaging: Amazon’s AI systems help respond to common customer inquiries, improving response times and maintaining high satisfaction scores.
- Inventory Forecasting: AI predicts product demand so you can better plan restocks and avoid over-ordering or running out of stock.
- Ad Targeting Optimization: Amazon Ads use machine learning to serve your ads to high-intent buyers, boosting ROAS (Return on Ad Spend).
Tips for Success on Amazon
Ready to hit the ground running? Here’s how to set yourself up for long-term success:
1. Optimize Product Listings
Use strong titles, clear bullet points, and professional images. Think like your customer—what would you want to know before buying?
2. Use High-Quality Images
Include multiple photos from different angles. Show the product in use. Don’t skimp here—photos sell.
3. Stay Stocked
Avoid the dreaded “out of stock” status. It can hurt your ranking and customer trust. Use Amazon’s inventory planning tools to stay ahead.
4. Price Smartly
Use Amazon’s automated pricing tool or monitor competitors manually. Consider offering bundles or value packs to stand out.
5. Request Reviews (the right way)
Encourage buyers to leave reviews through Amazon’s Request a Review button. Avoid violating policies by offering incentives—it’s not worth the risk.
6. Monitor Performance Metrics
Keep an eye on your order defect rate, late shipment rate, and customer feedback. These affect your seller rating and account standing.
7. Use A+ Content and Brand Storytelling
If you’re a registered brand, make the most of A+ Content to educate and convert buyers. It’s your chance to build brand loyalty, not just make a sale.
8. Leverage Data
Check your seller dashboard regularly. What are your top sellers? Where are shoppers dropping off? Use the data to make smart changes.
Final Thoughts
Selling on Amazon can be one of the most powerful decisions you make for your business. You get access to a massive audience, cutting-edge tools (including AI), and support that scales with you. Whether you’re just starting out or looking to level up, Amazon gives you the runway to grow.
With financial solutions designed specifically for Amazon sellers, you can keep your inventory moving even as you wait for your next payout. Learn more about SellersFi’s powerful e-commerce funding solutions, or explore our Amazon Resources Hub for more tips to help you scale your business.
Ready to sell on Amazon? Head to sell.amazon.com and take the first step toward building your business on one of the most trusted platforms in the world.
