Resources » E-commerce Calendar

2023 E-commerce Calendar

Resources » E-commerce Calendar

2023 E-commerce Calendar

2023 E-commerce Calendar

Make every day
a sell-a-bration.

Preparedness is the name of the game when it comes to e-commerce. Add a little creativity and you can turn every day into a sales event!

Do just that by bookmarking this continually updated e-commerce calendar and checking back frequently as we add crucial dates and action items.

Also, check out the quarterly checklists below to help you plan your most profitable year yet!

Green: Tradeshow or Conference
Orange: Amazon
Blue: Holiday or Celebration

May 2023

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Events

May 1, 2023

Mental Health Awareness Month

  • Expert Tip: Spread awareness and inspiration by sharing mental health resources and donating to NAMI. Share a resource or something that helps you re-center and ground yourself.
May 3, 2023
All Day

Launch Promos for Father’s Day & Independence Day (US)

May 4, 2023
All Day

Star Wars Day

  • Expert Tip: May the Fourth be with you! Pop into your customers’ inboxes and news feeds with Star Wars-themed GIFs, jokes, and clips from your favorite scenes.
May 5, 2023
All Day

Cinco de Mayo

  • Expert Tip: Add a squeeze of lime to your website, newsletter, and social media pages by sharing recipes of your favorite margarita or Mexican food.
May 14, 2023
All Day

Mother’s Day (US, CA, EU)

  • Expert Tip: Celebrate moms by letting customers create custom gifts and product bundles — think engraved jewelry, BYO skincare sets, and monogrammed stationery kits.
May 23, 2023
All Day

Sellers Summit Begins

May 25, 2023
All Day

National Wine Day

May 28, 2023
All Day

French Open Begins

May 29, 2023
All Day

Memorial Day (US)

  • Expert Tip: Share your gratitude for those who lost their lives protecting ours.
June 1, 2023
All Day

Pride Month

  • Expert Tip: Celebrate pride with customer stories, educational snippets, and products that support the LGBTQ+ community.
June 1, 2023
All Day

International Children’s Day

  • Expert Tip: Share discounts on toys, games, and kid-friendly products.

E-commerce Quarterly Checklists

Don't let must-do items and best practices slip through the cracks.
Use these quarterly checklists to stay on track.
Click the items below to expand the full lists.

❏ Revisit last year’s numbers for insights on your:

 

  • Sales goals
  • Ad performance
  • Customer feedback
  • Quarterly goals and KPIs

 

❏ Create products and offers for Q1/Q2, including:

 

  • Engagement offers
  • Winback offers
  • Upsell offers
  • Loyalty rewards

 

❏ Create and schedule campaigns for Q1/Q2:

 

  • Email marketing
  • Social media
  • Advertising: Amazon PPC, Google Shopping, eBay, etc.
  • Product listing updates and optimizations

 

❏ Craft your content creation schedule for Q1/Q2:

 

  • Social media images
  • Videos
  • Ad content
  • Blog content

❏ Set content creation schedule for Q3 focusing on:

 

  • Cash-generating deals
  • Relationship-building content

 

❏ Create products and offers:

 

  • Bundles that increase average order value
  • 3 for 2, or 2 for 1

 

❏ Negotiate with suppliers for better rates and services:

 

  • Offer to buy more stock at a reduced rate
  • Commit to larger volumes with your carrier for a discount

 

❏ Begin sourcing for Q4:

 

  • Stock up on best-selling inventory
  • Find new products to test
  • Create a seasonal product line
  • Prepare for Amazon Prime Day

 

❏ Optimize ads for top-performing products and offers:

 

  • A/B test images and content
  • Utilize lookalike audiences from your top campaigns
  • Test new audiences using winning ads

 

❏ Scale top-performing products into new platforms, e.g.:

 

  • eBay
  • Walmart
  • Amazon
  • Etsy
  • AliExpress

 

❏ Improve your website user experience:

 

  • Limit backend apps on your website
  • Optimize content size
  • Reduce checkout steps
  • Streamline returns

❏ Create products and offers for Q4, including:

 

  • Percentage Discounts
  • Loss leaders (e.g., $1 items)
  • Exclusive offers for loyal customers
  • Quantity discounts

 

❏ Set content creation schedule for Q4 to:

 

  • Get customers excited about holiday shopping
  • Help your audience in their shopping decisions
  • Drop can’t-miss deals and promos
  • Curate a holiday shopping catalog of recommendations

 

❏ Create email, social media campaigns, and landing pages for key Q4 events:

 

  • Halloween
  • Black Friday
  • Cyber Monday
  • Hanukkah
  • Christmas Day

 

❏ Execute cash-producing and operation-streamlining tasks:

 

  • Run sales to generate cash and clear warehouse space
  • Eliminate any services you are not using
  • Secure additional warehouse space if needed
  • Improve your supply chain visibility
  • Secure e-commerce funding for Q4

❏ Take action to stay in stock and maximize sales:

 

  • Monitor inventory levels
  • Update marketing campaigns and offers
  • Set up funnels and lead magnets to grow your email list
  • Optimize organic and paid social media marketing campaigns
  • Create blog content to educate shoppers on key Q4 events
  • Set up new shopping channel(s) or social media stores

 

❏ Create products and offers for Q1 that:

 

  • Clear remaining Q4 stock
  • Help shoppers overcome January blues
  • Help your audience reach their new year goals

 

❏ Craft content creation for Q1:

 

  • Emails
  • Social media
  • Ads
  • Retail holidays

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