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Why Shopify Plus Might Be the Next Hit for Growing Sellers

What is Shopify Plus? And if you’re already a successful marketplace seller or ecommerce brand owner, could it be the next goldmine for your business? Get the full scoop inside!

If you’re reading this article, chances are your online store is growing faster than ever. 

But just like any venture that’s experiencing rapid sales, it’s important to consider the obstacles that can threaten sustainable e-commerce growth.

The key? Having systems in place to support your store’s growth so you don’t have to go back to square one later.

While we can’t cover every obstacle your online store might face, we can let you in on a platform built for fast-growing sellers just like you. 

It’s called: Shopify Plus. 

With its foray into B2B and its revamped Shop app, the Shopify Plus platform gives enterprise sellers functionalities that Shopify alone can’t offer.

In this article, we’ll compare the key differences between Shopify and Shopify Plus. We’ll also take a look at nine unique Shopify Plus benefits and features so you can make an informed decision for your business.

Ready to learn more? Let’s get started.

The Scoop on Shopify Plus

  • What are the key differences between Shopify and Shopify Plus?
  • What is Shopify Plus and how does it serve enterprises?
  • 9 top Shopify Plus features enterprise stores love
  • Is Shopify Plus right for you?

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What are the key differences between Shopify and Shopify Plus?

At a glance, Shopify Plus looks pretty similar to Shopify. 

But while the store editor and dashboard may look the same, the tools function a bit differently. 

For instance, Shopify Plus is built for scalability. The platform’s SaaS servers allow thousands of transactions per minute without crashing your site or slowing your store’s overall performance.  

Shopify, on the other hand, remains a one-stop shop for small e-commerce brands just getting started and growing brands with manageable transaction volume.

There’s also quite a bit of difference in price between the two platforms. While Shopify offers tiered packages starting at $29 per month, Shopify Plus plans start at $2,000 per month on a monthly term for plan upgrades. 

If you earn more than $800k in any given month with a Shopify Plus plan, your price changes to 0.25% per sales transaction.

The bottom line? While it works great for small e-commerce businesses, Shopify’s standard version lacks the functionalities B2B enterprises need and crave

What is Shopify Plus and how does it serve enterprises?

Shopify Plus is a SaaS e-commerce platform designed for high-volume enterprise brands. 

Recent news of Shopify overtaking its competitor, eBay, as the second-largest shopping site after Amazon, continues to demonstrate Shopify’s commitment to serving bigger brands. 

So what exactly is in it for enterprise-level sellers?

Shopify Plus has advanced features designed to help enterprises scale, sustainably, including:

  • Checkout customization with advanced discounts and shipping rates
  • Fast integration across tech stack and tools
  • Automation for campaigns, discounts, and complex processes 
  • 18% higher conversion and a 60% faster checkout with Shop Pay

Is Shopify Plus worth it?

While there are pros and cons of Shopify Plus, we can’t deny its effectiveness for enterprise stores that are eager to scale.

From making processes more efficient to delivering personalized shopping experiences, Shopify Plus’ main goal is putting control back in its customers’ hands.

If you’ve been feeling limited by Shopify’s current features, but aren’t ready to say goodbye yet, Shopify Plus could be the solution you’re looking for.

In the next section, we’ll take a look at some of the top Shopify Plus features — and how they can benefit your online store.

9 top Shopify Plus features enterprise stores love

Every e-commerce marketplace or platform has its share of benefits and drawbacks. And in truth, the best platform for your store can and should look different when compared to other stores.

To help you weigh the potential risks and benefits of Shopify Plus, here are the top nine Shopify Plus features online store owners can’t get enough of:

1. The Wholesale channel 

With Shopify Plus’ Wholesale channel, you can create a password-protected storefront specifically for wholesale customers. 

If you’ve been looking for a way to create a wholesale store that’s connected to your existing one, then the Wholesale channel is for you. 

With your wholesale storefront, you’ll be able to — you guessed it — sell products in bulk at custom prices.

With the main dashboard, you can easily see which orders have gone through. You can also label products as “wholesale only” if you don’t want your regular customer base to have access to them.

2. Customized checkouts 

Ready to make checkout a powerful sales engine? 

By unlocking access to your checkout.liquid template file, you can customize checkouts with:

  • Personalized promotions
  • Countdown timers
  • Trust badges
  • Shipping information 
  • Live chat 
  • Customer reviews 

You can also optimize the entire checkout process using analytics and data by adding Google Tag Manager.

Whether you’re interested in changing the look and feel of your checkout page or you want to explore options like adding advanced optimizations, you have the flexibility to do either with customized checkouts.

And if you’re feeling stuck on how to customize your checkout process, you can also reach out to a Shopify Plus partner for help. 

3. Shopify Scripts 

Now for the really cool part! Shopify Scripts are pieces of code you use to create personalized customer experiences either at checkout or in the shopping cart.

You can create or edit a script to run in your online store only. Or, you can create or edit it to run both in your online store and in a few specific apps — such as custom apps that generate checkouts.

While there are several reasons you might use scripts, here are some of the most common ones:

  • To customize the shipping options available to your customers
  • To customize the payment options available to your customers
  • To create discounts based on specific items in the cart 

4. The overview page 

The overview page is a game changer for e-commerce enterprises that manage multiple stores. 

With the overview page, you can see a summary of your entire business, including:

  • Current sales
  • Orders from multiple stores
  • Data from individual stores 
  • And more

Hey, by the way, did you know Shopify store owners can now view all their performance data in one place via Sellers Signals? Now you can get instant insights on your sales forecast, products, and business valuation to optimize sales and profits.

5. Staff account management options 

As your business grows, so does your team. 

With account management options, you can add, remove, and modify staff accounts across your organization on the administrative page. Multiple administrators can add and remove accounts, as well as assign app and admin permissions.

You can also transfer store ownership to another staff member.

If you run into trouble adding or removing a team member, reach out to Shopify Plus Support for help.

6. New stores and international sales

From unlocking access to nine free expansion stores to selling in different currencies and languages, internationalization is a major benefit of using Shopify Plus.

Regardless of where you live, Shopify’s cross-border tools can help you:

  • Reach international shoppers
  • Sell in multiple markets
  • Create global brand awareness 
  • Create localized shopping experiences 

For multichannel and/or multi-region sellers, this is one feature that can save you a bundle in pricey transactions and conversion fees.

7. Shopify Flow automations 

Shopify Flow helps merchants automate repetitive tasks that have become a major time-suck for their businesses.

Since launching Flow, merchants have offloaded one billion decisions per month in over 14 thousand use cases and counting. 

Using a visual builder, Flow lets you automate labor-intensive tasks on autopilot — no clunky code required. 

To set up automations, you can choose from ready-made templates or create your own customized workflows. You can also connect Flow to your existing apps to automate even more tasks. 

Some examples of tasks you might choose to automate using Flow include:

  • Reviewing orders marked as high-risk
  • Notifying customer service about a draft order
  • Hiding, pausing, and republishing products
  • Tracking special orders based on conditions
  • Automating product review processes
  • Automating inventory management/reordering 

8. The Launchpad tool 

With the Launchpad tool, you can schedule, coordinate, and execute commerce events and theme updates, such as product drops, sales, and inventory restocks in advance. 

As events progress, you can use the app’s analytic dashboard to track their success in real-time. You can also pre-plan your to-do list — and automatically roll it back once the event is over.

Here are some examples of event tasks you can automate using Launchpad:

  • Collect data about a specific event’s success
  • Boost inventory numbers at the start of events
  • Drip selected products to your sales channels on specific dates and times 
  • Password-protect your store for a set timeframe before the event starts to build anticipation

9. The Shopify Plus Academy app

And finally, with a Shopify Plus account, you can take advantage of the Academy app. 

Shopify Plus Academy is an online training resource with self-paced courses and lessons to help you:

  • Make the most of the platform’s features
  • Expand your e-commerce knowledge

With the Shopify Plus Academy app, you can:

  • Take in-depth courses to help you master a wide array of e-commerce skills 
  • Attend live workshops hosted by leading industry experts
  • Get access to practical tips you can apply in less than 30 minutes

Is Shopify Plus right for you?

Now that you know the key differences between Shopify vs. Shopify Plus and how it serves enterprise-level e-commerce stores, it’s time to make an informed decision for your business. 

Remember, when growing an online retail business, there is no such thing as the “right” or “wrong” way to do it. If you’re enjoying the perks of a done-for-you platform like Shopify and now need the perks of a more streamlined enterprise system, Shopify Plus might be just the ticket.

Whatever your growth journey looks like, our team at SellersFunding is here to help. 
Whether you need a low-cost digital wallet to receive and make payments in multiple currencies or a flexible line of credit to help secure and deliver the right inventory at the right time, we’ve got you covered. Check out our quick two-minute demo and learn more about how we can help you scale on your terms.


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