News & Announcements » Fintech Leader SellersFi Closes Series A to Power E-commerce Sellers’ Success


Fintech Leader SellersFi Closes Series A to Power E-commerce Sellers’ Success

Investments by Northzone, Endeavor Catalyst, and Fasanara will scale SellersFi’s international growth and investments in technology

New York & London, September 14, 2021 — SellersFi (formerly SellersFunding), a global fintech company empowering growth for e-commerce sellers, today announced it secured $166.5M in a combination of Equity and Credit Facility, with an investment round led by Northzone, and additional investments from Endeavor Catalyst and Fasanara. The funding will fuel the company’s ambitions to help e-commerce sellers succeed in today’s dynamic market environment and scale globally.

Northzone, an early-stage venture capital fund partnering with founders at early-stage, across Europe and the US, was a lead investor on the funding round. SellersFi joins Northzone’s impressive portfolio of category-defining businesses including Klarna, Spotify, Hopin, and Trustpilot, among others.

Endeavor Catalyst, a co-investment vehicle designed to support Endeavor Entrepreneurs with their equity financing rounds, also supported the funding round. SellersFi is a member of the Endeavor Entrepreneurs Network, a global non-profit that has advised and helped scale more than 1,000 high-impact companies in 40+ growth markets around the world.

The investment will see SellersFi enhance its technology and payments platforms, and support its operational and international expansion. As a U.S.-headquartered company, SellersFi will continue to expand across North America, and also the United Kingdom, Continental Europe, and Australia, to establish a presence for its growing global customer base. In addition, the investment will bolster sales and marketing efforts and help SellersFi bring aboard even more talented professionals to the team.

The additional credit facility increase from European investment manager Fasanara comes after the company’s $100 million funding program with Fasanara in January 2021. The funding will be used across USD, GBP, EUR, and CAN currencies to enhance SellersFi’s liquidity.

“We are thrilled to complete our capital raise and have Northzone and Endeavor joining our company, and to see the renewed commitment of Fasanara in supporting the expansion of our portfolio,” said Ricardo Pero, CEO of SellersFi. “This underscores our dedication to providing world-class financial solutions for our clients and partners and is a testament to the overall growth of the global e-commerce space.”

Northzone, Endeavor Catalyst, and Fasanara share a word on their commitments:

“E-commerce is exploding, but we are still lacking sufficient financial solutions that serve the small, international merchants driving this boom,” said Jeppe Zink, General Partner at Northzone. “By offering seamless access to non-dilutive capital, SellersFi is doing a superb job at meeting sellers’ needs. We have been amazed by Ricardo and his team’s ability to redefine business lending and become leaders in this category.”

“We’re excited to partner with Ricardo and his team on this next stage of growth for SellersFi,” said Allen Taylor, Managing Director at Endeavor Catalyst. “These are the building blocks of tomorrow’s economy, and we can’t wait to help SellersFi expand globally.” 

“We believed in the potential of SellersFi and its disruptive business model from an early stage, and we are pleased to see the company continue to grow,” said Francesco Filia, CEO and CIO of Fasanara. “We are eager to further our relationship with SellersFi in the years to come.”

About SellersFi

SellersFi is a global financial technology company on a mission to empower growth for e-commerce sellers. The SellersFi digital platform delivers a suite of financial solutions that streamlines global commerce for thousands of marketplaces including working capital, cross-border cash management, tax solutions, and business valuation. For more information, visit

About Northzone

Northzone ( is an early-stage venture capital fund built on experience spanning multiple economic and disruptive technology cycles and has over $1.7 billion under management. Founded in 1996 and with a team spread across three main hubs, New York, London, and Stockholm, Northzone has to date raised nine funds and invested in more than 150 companies, including category-defining businesses like Spotify, iZettle, Avito, Kahoot!, Hopin, Klarna and Trustpilot.

About Endeavor Catalyst

Endeavor Catalyst​ is the rules-based, co-investment fund of Endeavor ( that invests in the companies of Endeavor Entrepreneurs. With $250M in Assets Under Management (AUM) across three funds, Endeavor Catalyst has made 200+ investments in 32 markets to date and counts 27+ unicorns (private companies valued at $1B+) in its current portfolio. 

About Fasanara Capital

Established in 2011, Fasanara Capital is a quantitative fintech investment company authorized and regulated by the FCA, offering access to inventive disruptive products and real-economy impact investment solutions, making extensive use of proprietary financial technology. Fasanara’s unorthodox portfolio construction and unconventional investment strategy is a response to today’s transformational financial markets, away from twin bubbles in public equity and bonds.

Media Contact

Alexandra Saville

Caliber Corporate Advisers

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