News & Announcements » SellersFi Announces Director of Sales to Fuel International Growth


SellersFi Announces Director of Sales to Fuel International Growth

SellersFunding, a leading fintech provider for ecommerce sellers, today announces Michael John Cass joined the team as Director of Sales, based in the London office.

Michael John Cass is responsible for embodying the mission of SellersFi (formerly SellersFunding) — to empower e-commerce sellers to reach their full growth potential. Cass leads the activation of new business plans, oversees the introduction of SellersFi in new markets, and generates innovative product ideas. He also identifies opportunities to drive sales forward and increase SellersFi’s revenue.

He works closely with Leonardo Felisberto, Global Head of Business Development, to ensure effective marketing, advertising, and promotional planning. He also works with the Product Development and Operations teams to innovate credit underwriting and pricing strategies across funding products.

Cass brings a decade of industry experience and a diversified background in business finance and market analysis. He most recently served as Head of Secured & Structured Finance at Capitalise.

“Michael was introduced to the team at an opportune time,” said Leonardo Felisberto. “With his vision and in-depth regional knowledge, he’s the right addition to our rapidly growing team as we look to strengthen our presence across the UK, Continental Europe, and more broadly across the globe.”

“The e-commerce industry is ripe with opportunity, and I am thrilled to generate plans that extend the reach of our products and offerings that are truly game-changing for the small and mid-size merchants powering the industry right now,” said Cass.

Today, SellersFi has over 40,000 registered users and has offices in London, New York, Miami, and São Paulo and Porto Alegre in Brazil. Its team has grown to over 150 members and is constantly looking for passionate individuals to join.

About SellersFi

SellersFi is a global financial technology company on a mission to empower growth for e-commerce sellers. The SellersFi digital platform delivers a suite of financial solutions that streamlines commerce across marketplaces including working capital, cross-border cash management, and business valuation. For more information, visit

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