News & Announcements » SellersFi Partners with Cover Genius to Offer Specialized Insurance Protection, Expanding its Business Solutions with Sellers Protect


SellersFi Partners with Cover Genius to Offer Specialized Insurance Protection, Expanding its Business Solutions with Sellers Protect

Introducing Sellers Protect, our newest suite of insurance solutions, empowering e-commerce merchants and brands to safeguard their business. 

SellersFi, a global, cutting-edge financial technology startup, is proud to announce the launch of Sellers Protect, a new business line of insurance solutions designed to support e-commerce merchants in the U.S. to safeguard their business with tailored protection if things go wrong. 

The new solutions are offered in partnership with Cover Genius, the global insurtech for embedded protection. By integrating with XCover, its award-winning global distribution platform, millions of customers benefit from customized protection, a frictionless experience, and a hassle-free claims process. 

Business insurance can be complicated but we’ve made it easier with Sellers Protect. Sellers Protect includes multiple protection options to meet the growing needs of e-commerce sellers, including: 

  • General Liability (available now!): Protect your business for a range of risks, from bodily injury to advertising injury. 
  • Professional Liability (coming soon): Protect your business if a client or customer sues your business for any error or omission made while performing your business. 
  • Cyber Liability (coming soon): Protect your business from hacks, data breaches, system failures, and other cyber threats. 

It only takes a few minutes to apply and get coverage. The process is simple and straightforward with the following steps: 

  1. Sellers choose the coverage(s) that best fits their business. 
  1. Then answer a few questions to check eligibility. A quote is generated within a few seconds if eligible. 
  1. After reviewing the quote, it only takes a few clicks to purchase. 

Coverage begins instantly and includes a hassle-free digital claims process. With protection of up to $1 million and costs as low as $300 annually, Sellers Protect affords a sense of security and tranquility for e-commerce merchants. 

Ricardo Pero, CEO of SellersFi, said, “We’re excited to expand our offerings, in partnership with Cover Genius, to include insurance coverage for e-commerce businesses. While many in the industry know us as a trusted funding provider for growing online sellers, we also understand the importance of protecting growth as companies scale. We’ve partnered with Cover Genius to deliver a seamless customer experience and award-winning service for our new solution. Launching Sellers Protect is another huge step for our team as we set out to be the global financial solutions hub for e-commerce.” 

On the partnership, Kyle Keogh, Chief Business Officer, Americas at Cover Genius said, “Protecting a business can be complex and drain valuable resources, hindering the growth potential of e-commerce companies. We’re thrilled to collaborate with SellersFi to launch Sellers Protect, a unique suite of embedded protection solutions offered within SellersFi’s hub. With XCover, businesses can enhance customer relationships and drive revenue by integrating protection into their core offerings at the most relevant touchpoints. Our co-created solution with SellersFi equips businesses with the necessary tools to safeguard their business and shield themselves from risks as they grow.” 

Get started with Sellers Protect to get a free Quote in minutes. Or contact SellersFi at 929-229-2252 to learn more about Sellers Protect. 

SellersFunding Corp. D/B/A SellersFi (including any related, affiliated, or subsidiary companies) is not a licensed insurance company, provider, producer, nor an insurance expert of any kind. Regarding any insurance coverage you may select and receive, SellersFi disclaims all warranties, express or implied, including without limitation, implied warranties of merchantability and fitness for a particular purpose and shall not be liable for any direct, indirect, special, incidental, or consequential damages. 
Sellers Protect powered by (“Sellers Protect”) plans are sold by Cover Genius Insurance Services, LLC, West 42nd Street, 30th Floor, New York, NY 10036, a licensed insurance producer and surplus lines broker, via, our distribution platform. CA Lic. No. 6000406. Insurance coverages are subject to the terms, limitations and exclusions in the plan. Your coverage may be underwritten by a nonadmitted, excess and surplus lines carrier if coverage is not available in the admitted market in your state. 

Subscribe to our newsletter and never miss key e‑commerce content.

By clicking on the button above, you agree to receive SellersFi marketing communications.

Subscribe to our newsletter and never miss key e-commerce content.

By clicking on the button above, you agree to receive SellersFi marketing communications.

Related announcements