E-Commerce Success Stories » Dr. Gala Used the International Wallet Inventory Success Story

INDUSTRY

Health and Wellness

CHALLENGE

With no proven payment history, manufacturers ignored this new Amazon seller’s inventory orders.

RESULTS

Paying for orders quickly and in the supplier’s preferred currency, Dr. Gala moved to the front of the production line.

SOLUTION

This New Amazon Seller Gained Purchasing Power Using Borderless Payments

“For me, the SellersFi numbers spoke for themselves. I didn’t have to think twice. I was so happy to find it. Thank you, guys. You’re doing a great job!”

—Nessy Hamila, Founder of Dr. Gala

About Dr. Gala

A scientist by trade, Nessy Hamila started selling on Amazon with little e-commerce experience — but that didn’t stop her brand from making a splash online.

Not just a seller and business owner, Hamila is also a product designer in the health and wellness niche. It was natural that she’d take her burgeoning sales and increasing product line to the the world’s biggest marketplace: Amazon.

The Challenge: Pandemic Demand, Cutthroat Competition, and Supplier Favoritism

When the pandemic began, just as Dr. Gala was taking off, online sales skyrocketed. The sales explosion was a massive boost, but with it came the need to meet increasing demand during a lockdown that severely strained the supply chain.

Production lagged, transportation was at a near standstill, and some sellers resorted to underhanded tactics, including hoarding, price gouging, and review manipulation. This left newer, smaller brands like Dr. Gala vulnerable to delayed shipments, damaged goods, costly returns, and lost rankings.

With the pandemic limiting production resources and slowing all processes (while increasing demand), Hamila’s Chinese suppliers gave priority to brands ordering 30,000+ units. Since Dr. Gala was still testing products, Hamila simply couldn’t order in such quantity.

After one exceptionally successful product test and launch, Hamila desperately needed to restock. But with no manufacturer willing to refill her bestseller, she soon experienced every Amazon seller’s worst nightmare: she went out of stock.

Amazon’s stockout penalties were a massive blow to Dr. Gala’s store’s rankings, stifling the store’s momentum and wasting the funds she’d already invested in securing a top ranking.

“My biggest hurdle was being a starter brand. When I approached suppliers, to them I was not that important in their eyes. When I wanted to restock, I couldn’t. I went out of stock and it was a catastrophe. All the work I put in, I lost.”

—Nessy Hamila, Founder of Dr. Gala

The Solution: The SellersFi International Wallet (formerly Digital Wallet) with Global Payments and Low-Fee Currency Conversion

When Hamila recovered from the stockout setback, she knew she’d need to find ways for Dr. Gala to increase its purchasing power so that manufacturers paid attention to her orders and filled them quickly.

But how does a growing business compete with established merchants placing high-value orders? How do smaller, newer sellers and brands get their inventory needs met when they can’t even get their calls returned by overseas manufacturers?

Once Hamila realized she could get the attention of manufacturers by paying quickly in local currency, she investigated cross-border payment providers. But most of these companies had complex registration and application processes, charged exorbitant fees, and were slow to approve for international purchasing. Not so when Hamila found SellersFi and the International Wallet global payments solution.

Understanding that Hamila was in a hurry to return to selling on Amazon and to make up the time she lost during the stockout, the SellersFi’s customer success team doubled down on getting Dr. Gala set up quickly and easily. “I needed them and they never failed me. It was so easy, said Hamila.

“The first companies I checked out made it so hard for me that I just gave up. With SellersFi, it was so easy. What a beautiful tool! In less than 24 hours, my suppliers had the money and were cranking out my orders! And unlike with previous banks and Alibaba, transactions didn’t set me back hundreds of dollars each!”

—Nessy Hamila, Founder of Dr. Gala

The Result: Stockout-Free Sustained Success and Scaling on Amazon

With the power of the International Wallet, Dr. Gala is growing revenue, reach, and brand recognition. Thanks to a global payments solution that is fast, reliable, and trusted all over the world, Hamila is able to:

Move to the front of her suppliers’ lines and get orders fulfilled without delay.
Order, pay for, and receive stock quickly so she never runs out of inventory.
Make payments without worrying about high fees eating away at her margins.
Improve cash flow and visibility in her store’s finances.
Win the favor of her suppliers by paying them in their local currencies, saving time and money.
Stay at the top of Amazon’s rankings.

Dr. Gala went from a scrappy startup seller on Amazon to a beloved brand with clout. Thanks to the relationship with SellersFi, Hamila is now:

Selling in the US, Canada, and Europe.
Entering the Amazon Australia market.
Applying to the World International Property Organization.

Hamila is no longer a target of bad actors selling on the Amazon Marketplace. She’s also free of the restrictions manufacturers place on new brands. Dr. Gala is thriving and expanding with even more in the works.

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