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The Motherlode of All E-commerce Sales: Mother’s Day

So, it’s that time of year – when April showers bring May flowers, apparel, accessories, consumables and so much more for Mom. 🦸️

This year, Mother’s Day will be celebrated on May 9th in the US, China, Brazil, throughout the EU, and dozens of countries around the world.

And the pandemic isn’t slowing anything down. e-commerce is predicted to be the top channel for Mother’s Day.

Seize the Opportunity

According to the National Retail Federation, 86% of consumers plan to gift Mom. They also plan to spend more on Mom than ever at $205. 💝

Shoppers are also looking at non-traditional categories, including electronics, housewares, gardening items, books, music, and more. With consumer purchasing behavior experiencing a major shift thanks to the pandemic, shoppers will no doubt be influenced by unique products, enjoyment and delight, and gifts that invoke a sense of connectedness.

In general, shoppers tend to wait until the last minute to buy Mother’s Day gifts so beefing up inventory and starting promotions a few weeks out can help you capitalize on the most relevant time.

Capitalize on your growth with an advance on your e-commerce sales, working capital, or an advance on your daily Amazon sales.

It’s Not Too Late… Yet

⏲️ Don’t wait to capitalize on this MOMentous seasonal opportunity.

Here are 2 strategies you can implement NOW to maximize revenue.

1. Ramp up inventory so SKUs are never out-of-stock.

If your best sellers are the dreaded OOS, shoppers are moving on — to the competition.

With Working Capital, gone are the days of worrying about 0 inventory.

2. Increase ad spend to reach new customers and to drive repeat purchases.

While Google, Facebook, and Amazon Advertising are the big players, experimentation can give you an even bigger boost in sales during these high-traffic times.

For example, Pinterest has millions of users who are literally browsing for products. 🔎 Testing new channels, ad formats, creative, and more may give you positive insights to integrate long after Mother’s Day is over (psst: Dads & Grads and Prime Day are just around the corner).

Whatever your strategy, be sure to analyze customer behaviors from previous years and during the pandemic, so you can plan accordingly for all of your marketing channels and ad spend.

Increasing cash flow, especially during high volume times, is key to the growth of any company. With a Daily Advance, you get access to your very own sales much faster than waiting 14 days for Amazon to payout.

How We Can Help You

You’ve worked hard to get to where you are now. 💪

Just remember: The easy path to cash flow does not have to be a sacrificial decision. Cutting costs or resources, even if temporary, may seem appealing… While many times they often dig a hole — putting you AND your business behind — stagnating your true growth potential.

If you are focused on getting back to Square One, someone else is there to take the opportunity.

That’s where we come in.

Explore our cash flow and growth resources so you can embark on initiatives that increase revenue. 📈

You stay focused on building momentum for your business while we take care of the heavy lifting.

Here are 2 SellersFi Solutions to consider.

Explore cash flow and growth resources to increase your sales, so you can continue building on momentum.

Here are 2 solutions to consider:

Working Capital

⚡ Receive funds FAST –  in as little as 48 hours

💰 Qualify for up to $1,000,000

👌 Enjoy flexibility – Draw down only what you need

✔️ No prepayment penalties

Learn the benefits of e-commerce funding and how working with SellersFi is different from a traditional loan or an investor.

Daily Advance – For Amazon Sellers

⚡ Receive funds FAST – in as little as 48 hours

💰 Get up to 90% of your previous day’s sales

🎯 Re-invest your sales into digital advertising

🔮 Transparent fees & no bull 💩

Get access to your marketplace sales payouts much faster than going direct. Cover business expenses or increase your advertising simply by rethinking your revenue cash flow.

Best of all?

Applying doesn’t impact your credit score.

Ready to free up your Cash Flow?

Create a SellersFi account to get started.


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