Amazon's new AI search tool is being beta tested and here's what to know.
In February 2024, Amazon announced the launch of its AI-powered conversational shopping assistant, Rufus.
In February 2024, Amazon announced the launch of its AI-powered conversational shopping assistant, Rufus.
It was named after the company’s (very cute) four-legged employee, Rufus.
It was named after the company’s (very cute) four-legged employee, Rufus.
Photo by JORDAN STEAD / Amazon
The new AI allow sellers to search for the products they need by typing or speaking full sentences to a chatbot designed to make helpful recommendations.
The new AI allow sellers to search for the products they need by typing or speaking full sentences to a chatbot designed to make helpful recommendations.
“What should I get my mom for Mother’s Day?”
“What should I get my mom for Mother’s Day?”
“What are the top 10 styles of in-ear headphones?”
“What are the top 10 styles of in-ear headphones?”
“What items should I buy if I want to start making pastries at home?”
“What items should I buy if I want to start making pastries at home?”
According to Amazon, Rufus is trained on Amazon’s product catalog, customer reviews, community Q&A’s, and information from across the web.
According to Amazon, Rufus is trained on Amazon’s product catalog, customer reviews, community Q&A’s, and information from across the web.
It’s very much worth noting that, though Rufus is built into Amazon, it’s not confined to just being a personal shopping assistant for now.
It’s very much worth noting that, though Rufus is built into Amazon, it’s not confined to just being a personal shopping assistant for now.
In other words, you can treat it like ChatGPT or Gemini, asking it whatever questions you want.
In other words, you can treat it like ChatGPT or Gemini, asking it whatever questions you want.
Rufus is currently in closed beta testing, available to certain users through the Amazon app.
Rufus is currently in closed beta testing, available to certain users through the Amazon app.
These beta testing users may see an option in the regular search bar to “search or ask a question.”
These beta testing users may see an option in the regular search bar to “search or ask a question.”
AI search could help brands cut through the noise, while simultaneously improving the customer experience.
AI search could help brands cut through the noise, while simultaneously improving the customer experience.
Like a corgi’s bark, Amazon’s Rufus could bring you a perfectly-optimized listing right to your needs.
Like a corgi’s bark, Amazon’s Rufus could bring you a perfectly-optimized listing right to your needs.
Looking for more Amazon articles?
Check our blog and get free access to the latest Amazon tips and resources designed to help you scale your business.