E-commerce is the shiny new mall of Main Street. And while some might say it lacks the “feeling” of a brick-and-mortar store, or that it takes away from the atmosphere of a shop-till-you-drop Saturday afternoon, the internet generation will tell you that this is a revolution in consumerism and going Direct-To-Consumer (DTC) can be a natural step forward.
Let’s turn to some numbers. Today, some 30-60% of consumers are planning to shop online for seasonal holidays, including Black Friday — an event traditionally associated with standing in long lines and fighting over deals with other shoppers.
While customers might not be able to tangibly touch the goods as if they would in a physical store, the superior accessibility, convenience, and customer service delivered by the online shopping experience more than makes up for it. And that’s especially true when looking at Direct-To-Consumer (DTC or D2C) brands.
If you’re a brand with an established marketplace presence and you’re thinking about getting on board the DTC train, you might be wondering if the pros outweigh the cons. Unfortunately, we can’t answer that for you. But we can help you explore the world of Direct-To-Consumer e-commerce, including some of the winning case studies so far to help inspire your journey.