Yep, it’s Cyber Monday.
In 2020, Cyber Monday pulled in an eye-watering $10.8 billion, the largest US e-commerce takings ever, up more than 15% from 2019’s results. And 2021 is predicted to be even bigger.
With these exciting figures in sight, you might be wondering how your store can sweep up some extra sales this Cyber Monday.
We’ve got just the ticket. Here’s why you shouldn’t sleep on Cyber Monday sales (no matter how successful your Black Friday was).
Need some cash to fund your Cyber Monday sales? Get backing from SellersFi.
Cyber Monday is the Monday after Black Friday. This year, it falls on November 29th.
But in Q4, there are so many events to take advantage of. And with so much on your to-do list this time of year, you might wonder whether Cyber Monday is really worth the effort. The answer is a resounding YES!
Let’s take a closer look at a few reasons why investing in a show-stopping Cyber Monday is completely worth it for growing brands:
This Cyber Monday is going to be unforgettable. Ensure your store is up for the job with flexible e-commerce funding.
Now that you know why Cyber Monday is a big deal for your brand, it’s time to prep your store to win when the big day rolls around. Let’s dive into some must-know tips for a successful day of sales.
When it comes to hyping up shoppers for a big event, social media is the ultimate sidekick. 👯 Use your social channels to tease shoppers about what’s yet to come and position your Cyber Monday event as the place to be.
For example, you can tap into social media to:
💡Inside scoop: User-generated content is great for winning shoppers’ trust (and dollars). Repurpose influencer content on your Cyber Monday-related pages to easily win shoppers over!
Black Friday may be the headline act in the Q4 showdown, but who says it should have all the fun?
To keep shoppers coming back for more, spread out your promotions over the weekend, saving some of your best deals for Cyber Monday. Let shoppers know they’ll need to return if they want first dibs on these limited-time, exclusive offers.
For example, if you own a homeware brand you could:
Many shoppers rush around for multiple items in Q4, so they’re often pressed for time and can’t sift through endless product pages.
To give shoppers everything they need in a glance, create landing pages that act as a hub for all your Cyber Monday deals. You can even take these pages up a notch by breaking them down into gift categories, such as gifts for:
When shopping is more convenient — especially on busy sales days — you’ll have an easier time boosting your average order value and sales volume.
Stockouts are very common on Black Friday and can impact your product availability and sales for Cyber Monday. In fact, during 2018’s Black Friday shopping week, retailers suffered a $484 million loss in unrealized sales due to out-of-stock items. Ouch!
Luckily, there are some tips and tricks you can apply to prevent stockouts from stalling your sales. Here are a few steps that can help:
As Cyber Monday approaches, brands far and wide will have their foot firmly on the marketing pedal to reel shoppers into their stores, and you should definitely do the same.
A great vehicle for grabbing shoppers’ attention is, you guessed it, email marketing. When you use emails to make readers feel special and valued, they’ll return the favor with that all-mighty cha-ching.
Remember, while Cyber Monday sales are great, the real cash lies in your ability to build a long-term relationship with customers after the big day.
Here are some ways you can use email marketing to let shoppers know the party’s just getting started:
Many times, there’s no need to reinvent the wheel to get shoppers’ attention.
In fact, relaunching your best promotions from past events can help breed familiarity and build anticipation from year-to-year, because your customers know what to expect.
So, make life easier for yourself and your team. Run through your past marketing campaigns and pick out the ones that got the best results — whether that’s high engagement, lead generation, or sales conversions. Then ask yourself how you can repurpose the promotion to add some new flavor, while keeping its winning formula intact.
For example, you could ask yourself:
Once you’ve used your past marketing data to pinpoint your winning formats, all you need to do is fill in the campaign with your awesome Cyber Monday content and watch the sales roll in.
Ads, promotions, extra inventory — setting up for Cyber Monday on top of all the other Q4 events can be expensive.
With a strong baseline of working capital, you can cover all your Cyber Monday expenses while leaving enough liquidity for your existing operations.
But for funding to be profitable for your store, it’s essential you pick the right partner.
Here’s what to look for before you sign on the dotted line:
Cyber Monday offers a fantastic opportunity to close out the infamous shopping weekend with a bang. When your store is prepared for the Cyber Monday rush, you’ll gain more leads, sales, and happy customers.
But it’s going to take some groundwork to make Cyber Monday a winner. So start now. Get your stock, marketing, and finances in order. Create memorable products and shopping experiences, work with suppliers and team members to make sure you can deliver, and be patient in the run-up. Soon you’ll be miles ahead of your competition and eyeing up your next big break.
Ready for your best Cyber Monday yet? Learn more about how the right e-commerce funding can help.
