Increase Revenue and Reach: Start Selling in the Amazon Store.

Start Selling in the Amazon Store

In 2022, independent sellers in the Amazon U.S. store sold more than 4.1 billion products — an average of 7,800 every minute — and averaged more than $230,000 in sales.

Learn more and set up your Amazon Seller account!

Increase Revenue and Reach: Start Selling in the Amazon Store.
Start Selling in the Amazon Store

Increase Revenue and Reach: Start Selling in the Amazon Store.

In 2022, independent sellers in the Amazon U.S. store sold more than 4.1 billion products — an average of 7,800 every minute — and averaged more than $230,000 in sales.

Learn more and set up your Amazon Seller account!

Your Brand + Amazon

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Your brand + Amazon

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YOUR BUSINESS AT SCALE

Build, grow, and scale your brand with Amazon’s innovative toolkit.

Amazon customers buy roughly 7,800 products per minute from U.S. sellers. World-class logistics, a proven customer experience, rich data insights, and cutting-edge advertising and marketing solutions. This is your path toward profitability.

Your Brand

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YOUR BRAND EXPERIENCED

Connect your brand to millions of Amazon’s existing customers.

Amazon customers following a brand spend more than double that of non-followers. Control the experience from discovery to your dedicated storefront, and from your product pages to their inboxes

Your Success

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YOUR SUCCESS SUPPORTED

Protect your brand and IP with powerful tools to defend against counterfeits and fraud.

Get critical performance metrics to monitor customer sentiment and ensure a top-tier, always-on-brand experience. Get started with 1:1 onboarding support for insights to help you take your business to the next level.

Amazon will help you get started with incentives for new sellers.

Incentives are offered entirely by Amazon and subject to change and to the applicant meeting Amazon’s conditions.

To sell in the Amazon Store, an Amazon Seller account is required. It’s fast and easy.

Learn about the benefits and incentives that come with starting to sell in the Amazon store and sign up.

Create your Amazon Seller account and choose your selling plan. You can change plans later if you'd like.

Once approved, create your product listings and detail pages. Then launch your new business!​

To sell in the Amazon Store, an Amazon Seller account is required. It’s fast and easy.

Learn about the benefits and incentives that come with starting to sell in the Amazon store and sign up.

Create your Amazon Seller account and choose your selling plan. You can change plans later if you'd like.

Once approved, create your product listings and detail pages. Then launch your new business!​

Frequently Asked Questions

To get started as an Amazon seller, begin by choosing a selling plan and setting up an Amazon selling account. Make sure you have access to your bank account number and bank routing number, chargeable credit card, government-issued national ID, tax information, and phone number to complete your registration.

Selling in the Amazon store can be very profitable. In 2022, independent sellers in the Amazon U.S. store sold more than 4.1 billion products — an average of 7,800 every minute — and averaged more than $230,000 in sales in Amazon’s store.

Start by visiting our curated Amazon resources hub. This collection of articles and insights will help you understand your options and tap into the power of SellersFi services for Amazon sellers.
There are many ways to increase sales in the Amazon’s store. Appeal to Prime members by using Fulfillment by Amazon (FBA) to offer customers Prime shipping. You can also:
  • Up your advertising game by offering promotions, coupons, or lightning deals.
  • Register as a Brand Owner and build your own brand experience using Amazon Stores.
  • Create A+ content to drive sales.
  • Manage customer engagement to market directly to customers who follow your brand.
  • Learn more by visiting Amazon’s Start Selling page.

All information contained on this page is the property of Amazon. SellersFi is not responsible for applications for selling in the Amazon Store.

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